Our Web Site Design Services include arranging web hosting, setting up email, web site design, web site maintenance planning, online ordering/ e-commerce and search engine optimization.

To determine the objectives for a company’s website, the same questions as for the Business Development Plan need to be answered. Consequently, it is often cost effective to complete the web site and business development plan together.

Web sites are the least expensive medium in which to develop and publish communications to your prospective and existing customers, so it is advisable to start with your web site and follow it with more expensive media, such as print and advertising.

This allows for maximum reuse of the text and graphic material developed for the web site, reducing development and production costs of other media as well as creating a consistent company identity.

Pay Per Click (PPC) advertising is something of a buzz word among the online community, but if organized correctly, this form of advertising can be a cost effective method for any website owner who wants visitors quickly.

Essentially you can buy text ads, which are placed next to the search results.

When a visitor clicks on the ad, they are taken to your website and you are charged a small amount.

Google Adwords and Yahoo! Search Marketing are the most popular versions and you have to ‘bid’ for your position but you can set a budget that will not be exceeded.

Organising an effective Pay Per Click campaign can be a time consuming and difficult for the inexperienced (how ever easy the search engines say it is!).

It can however be an extremely cost effective way of generating visitors to a website and, if managed properly, can be constantly adjusted following the almost instant feedback, in order to get best value and the biggest number of relevant website visitors.

We are able to design, organise, manage and control PPC advertising campaigns with budgets of any size for businesses from the very small to the very large.

Free Guide to Pay-Per-Click (PPC) Advertising for Small Companies

Free Guide to Getting The Most Out of a Limited Sales & Marketing Budget

Please see our downloads page for other free guides for small business owners.

If you are interested in our Web Design Service or our Pay Per Click Service please telephone us on 01225 480325 or use our Contact Form to arrange a free discussion.

Below are some of the websites completed or that are currently being worked on for clients by Christopherson Associates (when clicking on a link a new browser window will open).

Before beginning any website design, there are several technical aspects of website development that should be considered together.

Foremost are the web hosting requirements, maintenance requirements, online ordering requirements and search engine optimisation requirements.

It can be very costly, difficult and time consuming to move from one web host to another, so it is best to get this right at the start.

Many websites are built as a one off activity with little consideration for changes or maintenance. Often this means the website needs to be completely rebuilt, making obsolete much of the initial investment.

Most websites require periodic major revisions to reflect changes in the business and some require very frequent updating, which definitely should be planned for at the start. Who will do the updating? From which computer? Over what Internet connection? What software needs to be purchased? What training will be required?

Typically service companies do not require any online ordering, but product or distribution companies may. There are many possibilities for effecting online ordering on a website and the method used in terms of maintainability and cost should be carefully considered for each business.

Search Engine Optimisation, which typically entails many changes to the website itself, can be unnecessarily costly and ineffective, if it is not planned for at the start and designed into the website itself.

If you are interested in our Website Design or Search Engine Optimisation Services please telephone us on 01225 480325 or use our Contact Form to arrange a free discussion.