The essence of marketing is clear communications.

Clear communications about who you are, the benefits your products and services provide and why customers should buy from you.

Most often, these services precede or are part of our Sales Assistance Services, where specific prospective customer groups are targeted in a marketing campaign.

We are skilled in helping you achieve clear and appropriate communications to your customers.

Our Marketing Communications Services include brochure, leaflet, and advertisement design, content and production, Public Relations (PR), Direct Marketing and development of specific marketing programs to increase sales.

An example is where a company believes it would do very well with a particular customer segment that it currently is not reaching.

A targeted sales and marketing campaign is devised, which always includes a list of prospective customers (and their details). A particular campaign may include specific sales collateral such as a special brochure, a specific website and very targeted advertising, direct marketing or telemarketing.

Please see our Guide to Getting the Most Out of a Limited Sales & Marketing Budget to understand how our Marketing Communications Services are often linked to our Business Development, Website Design, IT and Sales Assistance Services.

If you are interested in our Marketing Communications Services please telephone us on 01225 480325 or use our Contact Form to arrange a free discussion.

Where possible, we choose low cost, powerful, and easy to learn software to not only build our clients’ websites, but also use the same software to design our client’s brochures and leaflets.

This means the text, graphics and pages created for the website are very easily reused to create brochures and other printed material and only one new software product needs to be learned.

Once the website(s) and brochure(s) are completed for a client, we often train their staff to maintain them in-house resulting in on going cost savings and greater flexibility in company communications.

In recent years the cost of powerful desk top publishing software and fast colour laser printers have dropped so dramatically that brochures and leaflets can now be printed in small quantities completely in-house, even for very small companies.

Once this capability is in-house there is far greater capability to target a company’s marketing communications to specific applications, customer groups or individual customers.

Furthermore, the recent drop in both conventional printing prices and the technological developments within digital printing means that small business’s literature can economically look as good as that produced by larger organizations. By good use of in house desktop publishing systems, a small business can control and project a consistent image with documents printed out in house and those produced for them by outside print organisations.

If you are interested in our Combined Desk Top and Website Publishing Services please telephone us on 01225 480325 or use our Contact Form to arrange a free discussion.